SEO & SMO in Digital Marketing

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

SMO goal is to generate traffic and awareness for a website, it refers to optimizing a website and its content in terms of sharing across social media and networking sites like Facebook, Twitter, Linkedin, Google+ and other Social Sites.

Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations orindividuals who care about their online presence.

It is in many ways connected to the technique of viral marketing or SMO goal is to generate traffic and awareness for a website, it refers to optimizing a website and its content in terms of sharing across social media and networking sites like Facebook, Twitter, Linkedin, Google+ and other Social Sites. It is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites and viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.

 

 

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